In terms of developing your personal brand, some of her best advice includes:
- Be consistent across social media channels. This includes the name you choose and your personal photo.
- Know your message and know your audience. Why should people follow you? What have you learned that can benefit others? (I love this!)
- Set goals. What do you want to accomplish? Track your results when you can.
- Engage in conversations. Reach out and connect with people, especially on Twitter.
- Play with social media. New tools are popping up every day. Try them out and see what they can do for you.